THE HEART OF MUSIC & ENTERTAINMENT

Hard Rock Hotel New York debuted in April 2022. As part of the opening team, I worked on the opening campaigns for social, the grand opening party (May 2022), the pre-opening lifestyle + architectural shoots, branding for the menus (RT60, Sessions and NYY Steak), spearheading our new tech communications system to communicate with our in-house guests as well as the marketing for our SONIFI Hard Rock TV system.

• Influencer Marketing

• Branded Menus

• Event Planning

• Creative Direction for Photo & Video Shoots

• Rooftop & Hotel Programming