SNL50 x Maybelline
In honor of Saturday Night Live’s 50th Anniversary season, I created a 360 creative partnership campaign that paid tribute to the show’s creative legacy while highlighting the intersection of comedy and beauty in pop culture. Key elements of this unique partnership included:
A series of 4x TV commercials promoting the makeup company's “most iconic” products featuring former SNL talents: Vanessa Bayer and Cecily Strong
4x Peacock Pause Ads that promote the products when viewers pause their favorite shows while using the streaming app
A year-long sponsorship of the Peacock Lounge - the audience holding space prior to entering the weekly show (Branded Photo Activation, Gift Bags, and sponsored bar)
A brand activation prior to the SNL50 Homecoming Concert, inviting NYC Beauty influencers, SNL50 talent and hand-picked fans
A Last Look Lounge on the Red Carpet of the SNL50 Homecoming Concert
Sponsored social posts throughout the entire season
ROLE: Creative strategy development & execution: partnership sales, talent negotiation, custom content scripting, social media content & copywriting, brand activation planning, Peacock Ads strategy, and more.
In this fun ad, Vanessa Bayer (former SNL talent) proves that erasing last night's [bad] choices is as easy as using Maybelline's cult favorite Instant Age Rewind concealer.
In this cheeky ad, Cecily Strong (former SNL talent) shows that you don’t have to go to great lengths for great [lash] length thanks to Maybelline's Sky High Mascara.
SOCIAL CONTENT
We created co-branded social content during the entire SNL50 season, culminating with an explosive weekend of celebration featuring social posts across NBCU channels (NBC, Peacock, Bravo, E!) and organic social from Beauty Influencers and Maybelline Partners that were invited to the festivities to join in on the fun.